Relay Loop builds AI follow-up and intake systems for independent insurance agencies — so the lead that lands at 7pm gets a personal reply in their own language, your producer gets the summary, and nothing sits unseen.
The posts are automated. The intake isn’t.
Most agencies already pay for scheduled content, branded graphics, even AI-made videos. Then a real customer fills in the quote form — and everything becomes manual. A quote request that waits an hour isn’t waiting; it’s shopping. The first failure point isn’t effort. It’s visibility: nobody decided to ignore the lead. Nobody saw it.
A customer submits a commercial-insurance request — written in Spanish, with a deadline. Here is what happens next, unedited.
Hola Carlos,
Gracias por contactarnos. Entendemos que necesita seguro comercial para su restaurante, y que su póliza actual vence el 31 de octubre. Un agente licenciado se pondrá en contacto con usted pronto. Para acelerar el proceso: ¿cuál es la dirección exacta del restaurante?
Saludos cordiales,
The Summit Ridge Insurance Team
Commercial insurance (liability and property) for a restaurant in Durham; current policy expires October 31.
Phone, email and language on file. Lead logged to your sheet.
An AI reply has already gone to the customer.
Summit Ridge Insurance is our demo agency — these are real outputs from the live system, not mockups. Your version runs on your forms, your inbox, your branding.
No website rebuild. The system reads the request, detects the language, spots deadlines, and sends a personal acknowledgement in seconds — asking only for what’s missing.
An English brief flagged by urgency and category lands with your producer, and the lead is logged automatically. One glance, one claim, one call.
If nobody claims a lead within 5 minutes, the system raises its hand — and keeps raising it until someone owns the lead. It makes silence impossible, then stands down.
These aren’t settings. They’re designed in — because an intake system that oversteps creates compliance work instead of removing it.
Brent Schlegel founded his first service company at 21 — a window cleaning business he ran for five years, where every missed call was someone else’s job by dinnertime. Later he worked in fraud prevention at a global bank, building the habit this system runs on: catch what people are too busy to see.
Relay Loop Automation is both lessons applied to insurance intake — answer fast, make silence visible, and keep a licensed human in charge of every decision.
The whole system is being built in public, one automation a day: follow the daily builds on LinkedIn.
Now onboarding a small number of pilot agencies. Bring a real quote request from your inbox — watch the system handle it while we talk.
Get a 10-minute walkthroughPrefer email first? brent@relayloopautomation.com